Robotic process automation: Do robots dream of a personalized world?
To cope with the rising customer expectations of the current ‘click and buy’ generation, organizations need to offer their customers a highly personalized, context-driven experience. The required processing speed and complexity - combining data from various sources and devices - cannot be delivered by a human workforce alone anymore. Could Robotic Process Automation (RPA) bring organizations the level of contextual intelligence that is required to make the first step towards intelligent automation and fully customer centered products and services? Let’s explore.