Personal Branding: lessons learned from product marketing (PART 4)
In the previous entries in this series, we have talked about setting a goal , the balance between facts and future and about expressing your motives . In this post we will look into the aspect of timing. Lesson 4: Don’t wait for tomorrow When you work as a product marketer for an innovative product manufacturer, one of the worst things that can happen is that one of your competitors positions its product exactly in the spot where you wanted your product to be. When it comes to branding you don’t want to brand your product as an alternative for your competitor’s product, which means you have to think of a whole new messaging structure. You want to be the original. In my work as a product marketer for a software supplier, I have always managed to avoid such a situation. Two aspects were important in this approach: our efforts were strongly goal-driven and we moved fast. Important in this approach was to keep an eye on both our competitors and our clients. On the competitor sid