Improve Product and Brand engagement through smart documentation
There is no doubt that the introduction of semantic technology in documentation, will change the way we create our documentation. Increased product and brand engagement Figure 1. Happier users Smarter documentation will lead to happier users, who reach their goals faster and with less frustration. Documentation that exactly responds to individuals will enhance perception of the product and the brand. Although positive feedback travels less quickly on the social media than negative feedback, it will not only impact the product and brand engagement of current customers but also motivate potential customers to take a serious look at your product. It will also influence your image and reputation as a technical communicator in the market and the value you offer to your contractors or managers. In this perspective technical communication will become a profit center instead of a cost center. Increased documentation engagement Figure 2. Continuity of work Lookin...